Apple Watch released a few hours have passed, we need to come back to confirm the watch for the Swiss watch industry what it means.
First saw this watch, I really think Jonathan Ivey (Jony Ive) was right - it will destroy the Swiss watch industry. However, for Apple Watch what is (not what) to think, I come to a more nuanced conclusion.
In short, Apple Watch instead of the ordinary watch. But that does not mean that it really can replace TAG Heuer and Rolex watches such. Apple Watch fill empty most of us a thing of the wrist. In recent years, these wrist wearing Fitbit, so smart or intelligent Pebble bracelet watches, watches for most people is not a necessity. Now, watch it is.
Apple has once again become cool to make watches, watches buyers ready to purchase (whether in the past have not wearing the watch) will become Apple Watch largest consumer groups. Sales will reach millions. Therefore, the Swiss watch industry has reason to worry and fear. Now they have no chance of winning, and Apple launched a competition. So they need to improve their own products, to create a more compelling mechanical watches and quartz watches. I'm not seven days a week, 24 hours a day to wearing Apple Watch, I still love my Omega Seamaster and Bell & Ross watches. However, when traveling or when I need to focus on instant messaging, I would put Apple Watch.
Anyway, the Swiss watch industry is safe. No matter how beautiful bracelet looks, Apple Watch is still just a technological plaything. Although I think Apple will erode some low-end market, but it does not affect the high-end market. Consumers can afford to buy expensive watches and Swiss watches to buy Apple Watch them do not conflict. Therefore, no need to worry too much about the Swiss watch industry.
So, where exactly do the apple on it? The first is their commendable strap system. Remove the strap buttons are not apple original - Jaeger-LeCoultre watches used this design - but you can also press the small button from the table buckle strap off clasp, this design might Conference some watch repairman unemployment. Apple launched the strap exquisite workmanship, quite beautiful.
Customizable strap will also open a new belt buckle supporting the market. Not difficult to imagine, Burberry and LV logo in the strap, the strap big price much more expensive than the watch itself.
I also believe that Apple revolutionized the pricing formula. Many people know that $ 349 you can buy some nice cheap quartz watches, quartz watches and these should be worried about their living environment a. When the combination of the actual price plus powerful smartphone iPhone is probably just $ 600, the low-end watches can no longer arouse your interest.
Finally, Apple effortlessly let almost all Android Wear device looks obsolete. I'm curious about is, Apple Watch functions Few have seen before, Motorola and other companies spend on their products long time to copy to.
I think the most serious injuries are Fossil (fossil) so watch these in department stores and other places to sell fashion watches more consumers rely on impulse, rather than their bank deposits. Hiding in Geneva rarefied air of high-end watches are still safe, but with Apple Watch the impact on low-end watch market, the low-end brands fight for survival glass slide.
In short, the Swiss watch industry and will not be killed. However, many other watch brands will be affected, but the play has just begun. (Translation: Gu Qiu)
First saw this watch, I really think Jonathan Ivey (Jony Ive) was right - it will destroy the Swiss watch industry. However, for Apple Watch what is (not what) to think, I come to a more nuanced conclusion.
In short, Apple Watch instead of the ordinary watch. But that does not mean that it really can replace TAG Heuer and Rolex watches such. Apple Watch fill empty most of us a thing of the wrist. In recent years, these wrist wearing Fitbit, so smart or intelligent Pebble bracelet watches, watches for most people is not a necessity. Now, watch it is.
Apple has once again become cool to make watches, watches buyers ready to purchase (whether in the past have not wearing the watch) will become Apple Watch largest consumer groups. Sales will reach millions. Therefore, the Swiss watch industry has reason to worry and fear. Now they have no chance of winning, and Apple launched a competition. So they need to improve their own products, to create a more compelling mechanical watches and quartz watches. I'm not seven days a week, 24 hours a day to wearing Apple Watch, I still love my Omega Seamaster and Bell & Ross watches. However, when traveling or when I need to focus on instant messaging, I would put Apple Watch.
Anyway, the Swiss watch industry is safe. No matter how beautiful bracelet looks, Apple Watch is still just a technological plaything. Although I think Apple will erode some low-end market, but it does not affect the high-end market. Consumers can afford to buy expensive watches and Swiss watches to buy Apple Watch them do not conflict. Therefore, no need to worry too much about the Swiss watch industry.
So, where exactly do the apple on it? The first is their commendable strap system. Remove the strap buttons are not apple original - Jaeger-LeCoultre watches used this design - but you can also press the small button from the table buckle strap off clasp, this design might Conference some watch repairman unemployment. Apple launched the strap exquisite workmanship, quite beautiful.
Customizable strap will also open a new belt buckle supporting the market. Not difficult to imagine, Burberry and LV logo in the strap, the strap big price much more expensive than the watch itself.
I also believe that Apple revolutionized the pricing formula. Many people know that $ 349 you can buy some nice cheap quartz watches, quartz watches and these should be worried about their living environment a. When the combination of the actual price plus powerful smartphone iPhone is probably just $ 600, the low-end watches can no longer arouse your interest.
Finally, Apple effortlessly let almost all Android Wear device looks obsolete. I'm curious about is, Apple Watch functions Few have seen before, Motorola and other companies spend on their products long time to copy to.
I think the most serious injuries are Fossil (fossil) so watch these in department stores and other places to sell fashion watches more consumers rely on impulse, rather than their bank deposits. Hiding in Geneva rarefied air of high-end watches are still safe, but with Apple Watch the impact on low-end watch market, the low-end brands fight for survival glass slide.
In short, the Swiss watch industry and will not be killed. However, many other watch brands will be affected, but the play has just begun. (Translation: Gu Qiu)
